Principles of Marketing for a Digital Age
(Author) Tracy L. TutenUnlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today's ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN's Principles for Responsible Management Education (PRME) initiative* Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.
Tracy L. Tuten
Tracy L. Tuten is a renowned author and marketing expert known for her groundbreaking book "Social Media Marketing." Her writing style is clear, concise, and highly informative, making complex concepts accessible to all readers. Tuten's work has revolutionized the field of digital marketing and continues to inspire professionals worldwide.
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