Business & Economics

Principles of Marketing for a Digital Age

Name: Principles of Marketing for a Digital Age
Price: 57.22 GBP
Availability: InStock
ISBN: 9781529779790

(Author) Tracy L. Tuten

Format: Paperback

£58.99 Price: £57.22 (3% off)

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From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

Information

Publisher:

Sage Publications Limited

Format:

Paperback

Language:

ISBN:

9781529779790

Publish year:

2022

Publish date:

Dec. 27, 2022

Tracy L. Tuten

Tracy L. Tuten is a renowned author and marketing expert known for her groundbreaking book "Social Media Marketing." Her writing style is clear, concise, and highly informative, making complex concepts accessible to all readers. Tuten's work has revolutionized the field of digital marketing and continues to inspire professionals worldwide.