Marketing Management -- Global Edition
(Autor) Philip Kotler
Formato:
Paperback
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Information
Editorial:
Pearson Education Limited
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9781292462714
Año de publicación:
2025
Fecha publicación:
14 de Octubre de 2025
Philip Kotler
Philip Kotler is a renowned marketing expert and author, best known for his groundbreaking book "Marketing Management." His writing style is clear, concise, and academic, making complex marketing concepts accessible to all. Kotler's key contributions to literature include shaping modern marketing theory and practice worldwide.
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