Books by Philip Kotler
Philip Kotler
Philip Kotler is a renowned marketing expert and author, best known for his groundbreaking book "Marketing Management." His writing style is clear, concise, and academic, making complex marketing concepts accessible to all. Kotler's key contributions to literature include shaping modern marketing theory and practice worldwide.
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Redefining Retail
10 Guiding Principles for a Post-Digital World
Philip Kotler
Hardcover
Published:
2024
An Instructor's Manual to H2H Marketing Case Studies
Teach Human-to-Human Marketing Effectively
Philip Kotler
Hardcover
Published:
2024
Marketing 3.0
From Products to Customers to the Human Spirit
Philip Kotler
Hardcover
Published:
2010