B2B Brand Management
Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
(Author) Philip Kotler
Format:
Hardcover
£34.99
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Information
Publisher:
Springer International Publishing AG
Format:
Hardcover
Number of pages:
None
Language:
en
ISBN:
9783031946646
Publish year:
2025
Publish date:
Sept. 18, 2025
Philip Kotler
Philip Kotler is a renowned marketing expert and author, best known for his groundbreaking book "Marketing Management." His writing style is clear, concise, and academic, making complex marketing concepts accessible to all. Kotler's key contributions to literature include shaping modern marketing theory and practice worldwide.
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