Business & Economics

H2H Marketing

Name: H2H Marketing
Price: 74.99 GBP
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ISBN: 9783031223952

Case Studies on Human-to-Human Marketing

(Author) Philip Kotler

Format: Paperback

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H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

Information

Publisher:

Springer International Publishing AG

Format:

Paperback

Number of pages:

None

Language:

ISBN:

9783031223952

Publish year:

2024

Publish date:

July 20, 2024

Philip Kotler

Philip Kotler is a renowned marketing expert and author, best known for his groundbreaking book "Marketing Management." His writing style is clear, concise, and academic, making complex marketing concepts accessible to all. Kotler's key contributions to literature include shaping modern marketing theory and practice worldwide.