Business & Economics

Contagious

Name: Contagious
Price: 8.48 GBP
Availability: InStock
ISBN: 9781471111709

How to Build Word of Mouth in the Digital Age

(Author) Jonah Berger

Format: Paperback

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Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Information

Publisher:

Simon & Schuster Ltd

Format:

Paperback

Number of pages:

244

Language:

ISBN:

9781471111709

Publish year:

2014

Publish date:

Jan. 16, 2014

Jonah Berger

Jonah Berger is a renowned author and marketing professor, best known for his book "Contagious: How Things Catch On." His writing style is engaging and accessible, blending research with real-world examples. Berger's key contribution to literature lies in his exploration of the science behind viral ideas and products.