Global Fashion Business
International Retailing, Marketing, and Merchandising
(Author) Dr.Byoungho Ellie JinIn today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.
Dr.Byoungho Ellie Jin
Dr. Byoungho Ellie Jin is a renowned scholar and author known for their groundbreaking work in postcolonial literature. Their most famous work, "Decolonizing Modernity: Korean Literature and the Politics of Memory," explores the intersection of cultural identity and colonial history. Jin's writing is characterized by its incisive analysis and powerful storytelling, making significant contributions to the field of postcolonial studies.
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