Principles of Marketing
(Author) Philip Kotler
Format:
Paperback
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Revised edition of the authors' Principles of marketing.
Information
Publisher:
Pearson Higher Education
Format:
Paperback
Number of pages:
720
Language:
en
ISBN:
9781292269566
Publish year:
2019
Publish date:
Jan. 1, 2019
Philip Kotler
Philip Kotler is a renowned marketing expert and author, best known for his groundbreaking book "Marketing Management." His writing style is clear, concise, and academic, making complex marketing concepts accessible to all. Kotler's key contributions to literature include shaping modern marketing theory and practice worldwide.
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