The Illusion of Choice
16½ psychological biases that influence what we buy
(Author) Richard Shotton
Format:
Paperback
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Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 1⁄2 most important psychological biases that anyone in business needs to be aware of.
Information
Publisher:
Harriman House Publishing
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9780857199744
Publish year:
2023
Publish date:
March 28, 2023
Richard Shotton
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