The Choice Factory
25 behavioural biases that influence what we buy
(Author) Richard Shotton
Format:
Paperback
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"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.
Information
Publisher:
Harriman House Publishing
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9780857196095
Publish year:
2018
Publish date:
Feb. 12, 2018
Richard Shotton
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