Selling The Invisible
A Field Guide to Modern Marketing
(Author) Harry BeckwithSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Harry Beckwith
Harry Beckwith is a renowned author and marketing expert best known for his groundbreaking book "Selling the Invisible." His concise and engaging writing style has made complex concepts easily accessible to readers. He has made significant contributions to the field of marketing literature, inspiring countless professionals worldwide.
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