Crossing the Chasm
Marketing and Selling Technology Products to Mainstream Customers
(Autor) Geoffrey A. Moore
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Paperback
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Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.
Information
Editorial:
John Wiley and Sons Ltd
Formato:
Paperback
Número de páginas:
211
Idioma:
en
ISBN:
9781841120638
Año de publicación:
1998
Fecha publicación:
1 de Agosto de 1998
Geoffrey A. Moore
Geoffrey A. Moore is a renowned author best known for his groundbreaking work "Crossing the Chasm." His analytical approach and strategic insights have revolutionized the field of technology marketing. Moore's clear, concise writing style and innovative ideas have made him a thought leader in the business world.
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