Marketing Planning in a Total Quality Environment
(Autor) William Winston
Formato:
Hardcover
£135,00
Precio: £135,00
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Generally dispatched in 1 to 2 days
Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides you with a step-by-step process, check sheets, and plan formats to simplify the marketing planning process based in total quality management concepts. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year.
Information
Editorial:
Taylor & Francis Inc
Formato:
Hardcover
Número de páginas:
None
Idioma:
en
ISBN:
9781560249382
Año de publicación:
1995
Fecha publicación:
21 de Agosto de 1995