Social Media Marketing
(Autor) Tracy L. TutenThe original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Tracy L. Tuten
Tracy L. Tuten is a renowned author and marketing expert known for her groundbreaking book "Social Media Marketing." Her writing style is clear, concise, and highly informative, making complex concepts accessible to all readers. Tuten's work has revolutionized the field of digital marketing and continues to inspire professionals worldwide.
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