Beyond Belief

Nir Eyal is an author, speaker, and expert on habit-forming technology. He is best known for his book "Hooked: How to Build Habit-Forming Products," which explores the psychology behind building products that create user habits. Eyal's writing style is clear and practical, offering actionable insights for businesses and designers looking to create engaging experiences. His work has had a significant impact on the tech industry, helping to shape the way companies approach product design and user engagement.