Contagious
How to Build Word of Mouth in the Digital Age
(Autor) Jonah Berger
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Paperback
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Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Information
Editorial:
Simon & Schuster Ltd
Formato:
Paperback
Número de páginas:
244
Idioma:
en
ISBN:
9781471111709
Año de publicación:
2014
Fecha publicación:
16 de Enero de 2014
Jonah Berger
Jonah Berger is a renowned author and marketing professor, best known for his book "Contagious: How Things Catch On." His writing style is engaging and accessible, blending research with real-world examples. Berger's key contribution to literature lies in his exploration of the science behind viral ideas and products.
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