Femonomics

As an economist, a lot of our decisions can be boiled down to a simple question: Am I getting a good deal? Professor Corinne Low introduces us to a radical new framework: treating women as economic agents who can maximise their personal 'profit' in the same way that a business makes money. Low's groundbreaking research interrogates the economics of women's lives, showing how our most significant decisions are shaped by overlooked internal and external factors. She shines new light on the unique complexity women face when deciding what type of career to pursue, when or whether to get married and/or have children, or even where they should live. In Femonomics, Low examines the hidden economic trade-offs and trade-ups women face and the ways they can enjoy a better deal at work, in life, and at home. She applies economic principles like personal utility function (how we individually maximize profit and joy) and constrained optimization (making the best choice within external limits) to address uniquely female concerns (like the cost of a biological clock). She answers the questions she receives every day from students, colleagues, and journalists behind the scenes, including: - What kind of career gives me the life I want? - How should I pick a partner? - What kind of parent do I want to be? - When should I consider freezing my eggs? - What is the most important thing to fight for in my divorce? Femonomics helps us all to make better choices and squeeze more out of life. This is the empowering economic textbook for life as a woman.