The Luxury Strategy
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The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

(Autor) Jean-Noel Kapferer
Formato: Hardcover
£36,99 Precio: £35,88 (3% off)
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Information
Editorial:
Kogan Page Ltd
Formato:
Hardcover
Número de páginas:
None
Idioma:
en
ISBN:
9781398624269
Año de publicación:
2025
Fecha publicación:
3 de Junio de 2025

Jean-Noel Kapferer

Jean-Noel Kapferer is a renowned French marketing expert and author, known for his groundbreaking work "Strategic Brand Management." His writing style is clear and analytical, with a focus on practical applications in the business world. Kapferer's key contribution to literature lies in his innovative strategies for building and managing successful brands.

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