Applied Consumer Psychology
How to use psychological insights in marketing
(Autor) Gareth J Harvey
Formato:
Paperback
£39,99
Precio: £37,99
(5% off)
In Stock
Generally dispatched in 1 to 2 days
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
Information
Editorial:
Kogan Page Ltd
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9781398620797
Año de publicación:
2025
Fecha publicación:
3 de Diciembre de 2025
Gareth J Harvey
Other related
What’s Stopping You?
11 Cheatcodes to Unlock the Life You Want
Timothy Armoo
Hardcover
Publicada:
2026
Seven Myths About Money
And the Truth About Finding Financial Freedom
Rob Dix
Paperback
Publicada:
2026
The Wolf of Investing
My Playbook for Making a Fortune on the Stock Market - the essential guide to building wealth from the Wolf of Wall Street
Jordan Belfort
Paperback
Publicada:
2026
Off the Scales
The Inside Story of Ozempic and the Race to Cure Obesity
Aimee Donnellan
Hardcover
Publicada:
2026