The Persuasion Engine
How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers
(Autor) Roger Dooley
Formato:
Hardcover
£21,00
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Information
Editorial:
John Wiley & Sons Inc
Formato:
Hardcover
Idioma:
en
ISBN:
9781394383252
Año de publicación:
2026
Fecha publicación:
28 de Abril de 2026
Roger Dooley
Roger Dooley is a renowned author, speaker, and expert in the field of neuromarketing. His most famous work, "Brainfluence," explores the intersection of neuroscience and marketing. Known for his engaging and accessible writing style, Dooley's key contributions to literature include shedding light on the subconscious drivers of consumer behavior.