Business & Economics

Scaling the Tail

Name: Scaling the Tail: Managing Profitable Growth in Emerging Markets
Price: 66.49 GBP
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ISBN: 9781137543530

Managing Profitable Growth in Emerging Markets

(Autor) Seung Ho Park

Formato: HardCover

£89,99 Precio: £66,49 (26% off)

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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Information

Editorial:

Palgrave Macmillan

Formato:

HardCover

Idioma:

ISBN:

9781137543530

Año de publicación:

2015

Fecha publicación:

6 de Agosto de 2015