Scaling the Tail
Managing Profitable Growth in Emerging Markets
(Autor) Seung Ho Park
Formato:
Hardcover
£89,99
Precio: £66,49
(26% off)
Generally dispatched in 1 to 2 days
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Information
Editorial:
Palgrave Macmillan
Formato:
Hardcover
Número de páginas:
None
Idioma:
en
ISBN:
9781137543530
Año de publicación:
2015
Fecha publicación:
6 de Agosto de 2015
Seung Ho Park
Other related
What’s Stopping You?
11 Cheatcodes to Unlock the Life You Want
Timothy Armoo
Hardcover
Publicada:
2026
The Other Side of Change
Who We Become When Life Makes Other Plans
Maya Shankar
Paperback
Publicada:
2026
The Wolf of Investing
My Playbook for Making a Fortune on the Stock Market - the essential guide to building wealth from the Wolf of Wall Street
Jordan Belfort
Paperback
Publicada:
2026
Seven Myths About Money
And the Truth About Finding Financial Freedom
Rob Dix
Paperback
Publicada:
2026
Billionaire Backlash
The Age of Corporate Scandal and How it Could Save Democracy
Pepper Culpepper
Hardcover
Publicada:
2026
Cash Cow
How the Maternal Body Became a Global Commodity – and the Hidden Costs for Women
Alev Scott
Hardcover
Publicada:
2026