Essentials of Pricing Analytics
Tools and Implementation with Excel
(Autor) Erik Haugom
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Paperback
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This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.
Information
Editorial:
Taylor & Francis Ltd
Formato:
Paperback
Idioma:
en
ISBN:
9781032989778
Año de publicación:
2026
Fecha publicación:
23 de Febrero de 2026
Erik Haugom
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Tools and Implementation with Excel
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