Business Anthropology
The Basics
(Autor) Timothy de Waal Malefyt
Formato:
Paperback
£20,99
Precio: £18,95
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This book is an accessible and engaging text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to address real life situations they encounter.
Information
Editorial:
Taylor & Francis Ltd
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9781032416083
Año de publicación:
2023
Fecha publicación:
15 de Diciembre de 2023
Timothy de Waal Malefyt
Timothy de Waal Malefyt is a renowned anthropologist and author, known for his groundbreaking work "Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives." His writing style seamlessly blends academic research with captivating storytelling, offering unique insights into the intersection of culture and marketing. Malefyt's contributions have shaped the field of consumer culture studies.