Rembrandts in the Attic
Unlocking the Hidden Value of Patents
(Autor) Kevin G. Rivette
Formato:
Hardcover
£30,00
Precio: £30,00
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This text discusses Intellectual Property managment in business terms. It shows how to utilise intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. The book offers tools and techniques to help companies utlise their intellectual property and provides a view of trends and historical practices.
Information
Editorial:
Harvard Business Review Press
Formato:
Hardcover
Número de páginas:
None
Idioma:
en
ISBN:
9780875848990
Año de publicación:
1999
Fecha publicación:
15 de Noviembre de 1999