The Illusion of Choice
16½ psychological biases that influence what we buy
(Autor) Richard Shotton
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Paperback
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Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 1⁄2 most important psychological biases that anyone in business needs to be aware of.
Information
Editorial:
Harriman House Publishing
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9780857199744
Año de publicación:
2023
Fecha publicación:
28 de Marzo de 2023
Richard Shotton
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