The Choice Factory
25 behavioural biases that influence what we buy
(Autor) Richard Shotton
Formato:
Paperback
£14,99
Precio: £11,73
(22% off)
In Stock
Generally dispatched in 1 to 2 days
"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.
Information
Editorial:
Harriman House Publishing
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9780857196095
Año de publicación:
2018
Fecha publicación:
12 de Febrero de 2018
Richard Shotton
Other related
The Illusion of Choice
16½ psychological biases that influence what we buy
Richard Shotton
Paperback
Publicada:
2023
What’s Stopping You?
11 Cheatcodes to Unlock the Life You Want
Timothy Armoo
Hardcover
Publicada:
2026
Seven Myths About Money
And the Truth About Finding Financial Freedom
Rob Dix
Paperback
Publicada:
2026
The Wolf of Investing
My Playbook for Making a Fortune on the Stock Market - the essential guide to building wealth from the Wolf of Wall Street
Jordan Belfort
Paperback
Publicada:
2026
Off the Scales
The Inside Story of Ozempic and the Race to Cure Obesity
Aimee Donnellan
Hardcover
Publicada:
2026