Britain's Toy Car Wars
The War of Wheels Between Dinky, Corgi and Matchbox
(Autor) Giles ChapmanMeccano was first on the scene with its die-cast Dinky Toys of 1933. Lesney's Matchbox series arrived twenty years later, at genuine pocket-money prices. And then in 1956 Mettoy's Corgi Toys appeared, packed full of astounding gimmicks. From incredibly humble beginnings - Lesney started life in a derelict north London pub - the British toy car industry grew into a lucrative world-beater, with fierce rivalry developing between the three main brands: Dinky, Matchbox and Corgi. Giles Chapman reveals the fascinating story behind the battle to dominate Britain's toy car industry, and the decline that drove it into history. This new edition benefits from expanded text, while still featuring a nostalgic selection of photographs, looking back over a vibrant and cherished chapter in British cultural memory.
Giles Chapman
Giles Chapman is an accomplished author known for his book "Top Gear: The Cool 500". His writing style is engaging and informative, blending humor with in-depth automotive knowledge. He has made significant contributions to literature by bringing cars and motoring culture to a wider audience through his accessible and entertaining writing.