Malcolm McDonald on Key Account Management
(Autor) Malcolm McDonald
Formato:
Paperback
£24,99
Precio: £22,49
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Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.
Information
Editorial:
Kogan Page Ltd
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9780749480776
Año de publicación:
2017
Fecha publicación:
3 de Agosto de 2017
Malcolm McDonald
Malcolm McDonald is a renowned British author known for his best-selling novel "Marketing Plans: How to Prepare Them, How to Use Them." His straightforward and practical writing style has made him a leading authority in the field of marketing literature. McDonald's key contributions include providing invaluable guidance on strategic marketing planning.
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