Kapferer on Luxury
How Luxury Brands Can Grow Yet Remain Rare
(Autor) Jean-Noel Kapferer
Formato:
Paperback
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Information
Editorial:
Kogan Page Ltd
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9780749474362
Año de publicación:
2015
Fecha publicación:
3 de Marzo de 2015
Jean-Noel Kapferer
Jean-Noel Kapferer is a renowned French marketing expert and author, known for his groundbreaking work "Strategic Brand Management." His writing style is clear and analytical, with a focus on practical applications in the business world. Kapferer's key contribution to literature lies in his innovative strategies for building and managing successful brands.
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