Web Analytics 2.0
The Art of Online Accountability and Science of Customer Centricity
(Autor) Avinash KaushikAdeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Avinash Kaushik
Avinash Kaushik is a renowned author, speaker, and digital marketing expert known for his work in web analytics. His most notable works include "Web Analytics 2.0" and "Web Analytics: An Hour a Day." Kaushik is known for his clear and practical writing style, making complex technical topics accessible to a wide audience. His contributions to literature have had a significant impact on the field of digital marketing and analytics. "Web Analytics 2.0" is considered his most famous work, providing valuable insights and strategies for improving online performance.
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