Business & Economics

The Adweek Copywriting Handbook

Name: The Adweek Copywriting Handbook
Price: 15.75 GBP
Availability: InStock
ISBN: 9780470051245

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

(Autor) Joseph Sugarman

Formato: Paperback

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Information

Editorial:

John Wiley & Sons

Formato:

Paperback

Número de páginas:

374

Idioma:

ISBN:

9780470051245

Año de publicación:

2007

Fecha publicación:

2 de Enero de 2007

Joseph Sugarman

Joseph Sugarman was an American advertising innovator known for his groundbreaking work in direct marketing. His most famous book, "Advertising Secrets of the Written Word," revolutionized the industry with its persuasive copywriting techniques. Sugarman's engaging and influential writing style continues to inspire marketers and writers alike.