Storynomics
Story Driven Marketing in the Post-Advertising World
(Autor) Robert MckeeStorynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.
Robert Mckee
Robert McKee is a renowned screenwriting guru and author of the best-selling book "Story: Substance, Structure, Style and the Principles of Screenwriting." Known for his analytical approach to storytelling, McKee's teachings have influenced countless writers and filmmakers, making him a leading authority in the world of storytelling.
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