Marketing the Arts
Breaking Boundaries
(Autor) Finola Kerrigan
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Paperback
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With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: - The importance of arts consumption and its socio-political dimensions - The importance of the aesthetic experience itself, and how to research it
Information
Editorial:
Taylor & Francis Ltd
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9780367898878
Año de publicación:
2022
Fecha publicación:
20 de Diciembre de 2022