Relationship Marketing in the Digital Age
(Autor) Robert Palmatier
Formato:
Paperback
£41,99
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this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.
Information
Editorial:
Taylor & Francis Ltd
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9780367786922
Año de publicación:
2021
Fecha publicación:
31 de Marzo de 2021
Robert Palmatier
Robert Palmatier is best known for his groundbreaking work "Customer Equity Management" which revolutionized the field of marketing. His writing style is characterized by clarity and depth, making complex concepts accessible to a wide audience. Palmatier's key contributions to literature include pioneering new approaches to customer relationship management and loyalty.