Hooked
How to Build Habit-Forming Products
(Autor) Nir EyalThis book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.
Nir Eyal
Nir Eyal is an author, speaker, and expert on habit-forming technology. He is best known for his book "Hooked: How to Build Habit-Forming Products," which explores the psychology behind building products that create user habits. Eyal's writing style is clear and practical, offering actionable insights for businesses and designers looking to create engaging experiences. His work has had a significant impact on the tech industry, helping to shape the way companies approach product design and user engagement.
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