The Visual Elements—Design

"In this short handbook, an award-winning science communicator and teacher offers a quick guide for scientists and engineers who want to communicate-and better understand-their research by designing compelling graphics for journal submissions, grant applications, presentations, and posters. Distilling her celebrated books and courses to the essentials, Felice C. Frankel shows scientists and engineers the importance of thinking visually. This crucial volume in the Visual Elements series offers a wealth of engaging design examples--including case studies and advice from designers at prestigious outlets from The New York Times to Nature. Ideal for researchers who want a foothold for presenting and preparing their work for conferences and publications, the book explains the steps for creating a concise and communicative graphic to highlight the most important aspects of research. With clear before-and-after examples, Frankel shows how color, composition, layering, and other design details help researchers to communicate more effectively. The resulting book is an essential element of any scientist's, engineer's, or science communicator's library"--