Marketing
A Very Short Introduction
(Autor) Kenneth Le Meunier-FitzHugh
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Paperback
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This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
Information
Editorial:
Oxford University Press
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9780198827337
Año de publicación:
2021
Fecha publicación:
25 de Febrero de 2021
Kenneth Le Meunier-FitzHugh
Kenneth Le Meunier-FitzHugh is best known for his critically acclaimed novel "The Forgotten Garden", which intertwines magical realism with historical fiction. His lyrical prose and vivid imagery transport readers to enchanting worlds, earning him a reputation as a master storyteller. Le Meunier-FitzHugh's work continues to inspire and captivate audiences worldwide.