Branding
A Very Short Introduction
(Autor) Robert Jones
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Paperback
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Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Information
Editorial:
Oxford University Press
Formato:
Paperback
Número de páginas:
161
Idioma:
en
ISBN:
9780198749912
Año de publicación:
2017
Fecha publicación:
1 de Enero de 2017