Predictably Irrational
The Hidden Forces That Shape Our Decisions
(Autor) Dan Ariely
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Paperback
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Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Information
Editorial:
HarperCollins Publishers
Formato:
Paperback
Número de páginas:
308
Idioma:
en
ISBN:
9780007256532
Año de publicación:
2009
Fecha publicación:
5 de Marzo de 2009
Dan Ariely
Dan Ariely is a renowned behavioral economist known for his groundbreaking work on irrational decision-making and the psychology of human behavior. His most famous book, "Predictably Irrational," explores how our emotions and biases influence our choices. Ariely's accessible writing style and unique insights have made him a key figure in the field of behavioral economics.
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