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How Brands Become Icons

How Brands Become Icons

The Principles of Cultural Branding

D.B. Holt
Hardcover
Published: 2004
Brain Tools for the Busy

Brain Tools for the Busy

Building Resilience through Neuroscience and Eastern Wisdom

Jay Rai
Hardcover
Published: 2025
Marketing

Marketing

Principles for Students and Practitioners

Manfred Bruhn
Paperback
Published: 2025
Is This Working?

Is This Working?

The Jobs We Do, Told by the People Who Do Them

Charlie Colenutt
Hardcover
Published: 2025
False Dawn

False Dawn

The New Deal and the Promise of Recovery, 1933–1947

George Selgin
Hardcover
Published: 2025
Crisis Cycle

Crisis Cycle

Challenges, Evolution, and Future of the Euro

John H. Cochrane
Hardcover
Published: 2025
AI Strategy

AI Strategy

Unleash the Power of Artificial Intelligence in Your Business

Bernard Marr
Paperback
Published: 2025
Eat What You Kill

Eat What You Kill

Becoming a Sales Carnivore

Sam Taggart
Hardcover
Published: 2025
Negotiation

Negotiation

The Game Has Changed

Max H. Bazerman
Hardcover
Published: 2025
Data-driven Customer Experience Transformation

Data-driven Customer Experience Transformation

Optimize Your Omnichannel Approach

Mohamed Zaki
Paperback
Published: 2025
Wealth Building Essentials For Dummies

Wealth Building Essentials For Dummies

Eric Tyson
Paperback
Published: 2025
The Price of Our Values

The Price of Our Values

The Economic Limits of Moral Life

Augustin Landier
Hardcover
Published: 2025