The Pursuit of Purpose

The Pursuit of Purpose: A 40-Year Journey of a Dutch Flower Farmer in America By Lane DeVries From the tulip fields of Holland to the rugged coast of Northern California, The Pursuit of Purpose is an inspiring true story of resilience, faith, and the relentless pursuit of the American dream. Lane DeVries, a fourth-generation flower farmer, shares his remarkable forty-year journey building one of America’s largest flower farms—Sun Valley Floral Farms—through triumphs, setbacks, and seasons of profound change. With honesty and heart, DeVries invites readers behind the scenes of the floral industry, revealing the challenges of entrepreneurship, leadership, and innovation in a rapidly changing marketplace. More than a business memoir, this is a story about faith, family, perseverance, and purpose. From humble beginnings in the Netherlands to navigating labor crises, economic upheaval, and global competition, DeVries shows how values such as integrity, teamwork, and gratitude can carry a vision through even the hardest storms. Whether you’re an entrepreneur, leader, farmer, or dreamer, this deeply personal narrative offers timeless lessons on:

Building a business with purpose and heart
Leading with humility and resilience
Finding opportunity in adversity
Staying true to your faith and values in times of uncertainty

The Pursuit of Purpose reminds us that success is not measured by wealth or fame—but by the difference we make, the people we uplift, and the legacy we leave behind. Perfect for readers of Phil Knight’s Shoe Dog, Howard Schultz’s Onward, or John Maxwell’s Intentional Living, this memoir is both a moving personal reflection and a blueprint for purposeful leadership in business and life.