HBR's 10 Must Reads on Innovation, Updated & Expanded (featuring "What Is Disruptive Innovation?" by Clayton M. Christensen, Michael E. Raynor, and Rory McDonald)
(Author) Harvard Business ReviewHarvard Business Review
Harvard Business Review is a prestigious publication known for its insightful articles on management, leadership, and business strategy. Founded in 1922, HBR has published groundbreaking research and analysis by leading experts in the field.
One of HBR's most notable works is the article "Marketing Myopia" by Theodore Levitt, which introduced the concept of focusing on customer needs and wants rather than products. This article has had a significant impact on the marketing industry and is still widely cited today.
HBR's literary style is clear, concise, and data-driven, making complex business concepts accessible to a wide audience. Their contributions to literature include pioneering research on topics such as innovation, organizational culture, and decision-making.
Overall, Harvard Business Review has had a profound influence on the business world and continues to be a leading source of knowledge and insights for professionals in all industries.
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