There's Nothing Like This

A smart, page-turning exploration of the business and creative decisions that transformed Taylor Swift from a teen prodigy into an unprecedented modern cultural phenomenon. There is no shortage of ways to describe Taylor Swift. Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teen to the economic juggernaut that is the Eras Tour, she has blazed a path that is uniquely hers. But, how exactly, has she managed to scale her success--multiple times--while dominating an industry that cycles through artists and stars as if they were fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision? And how has she managed to master the constant disruption in the music business? In There's Nothing Like This, Harvard Business Review editor Kevin Evers answers those questions in riveting detail. Employing the same thoughtful analysis that is usually devoted to iconic startup founders, game-changing innovators, and pioneering brands, he chronicles the major business and creative decisions that have defined each era of Swift's career. Mixing business and art, and analysis and narrative, and pulling from research in a wide range of subjects--including innovation, creativity, psychology, and strategy--There's Nothing Like This analyzes Swift like the modern and multidimensional superstar that she is--a songwriting savant and a strategic genius. Swift's fans will see their icon from a fresh perspective. Others will gain more than a measure of admiration for her ability to stay at the top of her game. And everyone will come away understanding why, even after two decades, Swift keeps winning.