The Business of Sport

From billion-dollar sponsorship deals to TikTok trick shots, from global tournaments to fan-run merchandise drops; sport today is big business. But how does it all work? In this fast-paced and engaging guide, The Business of Sport breaks down the money, marketing and media behind the world's most loved industry. Whether you're a football fanatic, a future entrepreneur or just curious about what powers your favourite teams and players, this book brings real-world business concepts to life through stories, case studies and insight from the sports world. Perfect for students, educators and fans alike, it's packed with relatable examples, smart explanations and fresh ideas that make learning about business exciting, relevant and fun. Because sport isn't just about passion. It's about strategy. And it's a game anyone can learn to play.