The Economics of Behaviour

Want to understand the psychology behind economic decisions? Whether you're exploring behavioural economics for the first time or looking to deepen your understanding of how biases, emotions and cognitive limits shape our choices, The Economics of Behaviour is your essential guide to mastering this fascinating field. Written by an experienced educator, this book unpacks the key concepts of behavioural economics and explains how they apply to everyday life from consumer purchases to public policy. It breaks down complex ideas into clear, practical insights that help you think more critically about decision-making. Inside, you'll learn how to: Understand how biases like loss aversion and anchoring impact decisions Apply behavioural principles to real-world case studies and examples Use insights to improve your own decision-making skills Explore how nudges and choice architecture shape policy and consumer behaviour Master the key theories and experiments in behavioural economics Challenge traditional economic models with a more human approach Recognize and avoid common pitfalls in decision-making Packed with relatable examples, case studies, and practical tips, this book makes behavioural economics accessible and relevant-whether you're a student, a professional, or just curious about the hidden forces that guide our decisions. Perfect for: A Level and university students studying economics and psychology Professionals and policymakers seeking to understand human behaviour Anyone interested in improving their decision-making skills Readers looking to explore the intersection of economics, psychology, and neuroscience