The Trustworthy Confidant

A novel framework for comprehending and mastering confidence to help you make better judgements. What role does control and assurance play in our decision-making process? The solution is straightforward, in the words of behavioural economics pioneer Peter Atwater: everything. In The Confidence Map, Atwater delves into the subtle influence of confidence on our decision-making and explains why, given the right cues, events that are labelled as unprecedented are frequently completely predictable. Atwater demonstrates to readers how to use the same techniques he uses to help the world's top institutional investors, businesses, and policymakers make sense of complex situations and maximise strategy through gripping tales from the past and present. You will learn: - How psychological distance consistently affects the choices we make - Why "Me-Here-Now" decision-making is such a powerful force - What happens at confidence peaks that leads to our downfall - The five ways we respond to extreme vulnerability - When consumers' feelings of certainty and control - not price - drive demand The Confidence Map is a book that explains why we act in certain ways, when it's appropriate to follow our gut feelings, and how to make sense of a sometimes confusing environment. Whether you're creating menu items for a fast-food chain, investing in technology stocks, or managing an emergency room, Atwater provides an all-weather handbook to help you avoid psychological pitfalls, recognise possibilities, and travel the path ahead with clarity and purpose.