The Goddess Guide to Branding

Branding is not only more fun with a goddess to guide you—it’s also more powerful. In The Goddess Guide to Branding, brand strategists Jane McCarthy and Kate McAndrew introduce you to eight ancient goddess archetypes and illustrate how their timeless energies are alive in successful brands today. They interview aspirational business owners and leaders who generously share what they’ve learned on their own brand building journeys. From there, they lead you through a series of exercises to build your brand’s identity in a way that is both authentic to your company and attractive to customers. You don’t need an MBA or a background in marketing to "get" it. If you’re starting your brand from scratch, this book is for you. If you’re looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too. This book is different—there isn’t a sports metaphor in sight. This book is inspiring—it will shower you with ideas at every step. And this book is actionable—you will walk away with a complete brand blueprint.