The Smart Advertising Book
How to deliver advertising that grows your brand
(Author) Dan WhiteBrands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations.
Dan White
Dan White is a renowned author known for his gripping psychological thrillers. His most famous work, "The Cuckoo's Calling," captivated readers with its intricate plot twists and complex characters. White's unique writing style seamlessly weaves suspense and emotion, solidifying his place as a master of the genre and a standout voice in modern literature.
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